Parents and students can tell the difference between a good piano and a really bad one. Most academic calendars will align themselves with the district school schedules in that area. A simple adjustment in your budget or bidding on more words makes it possible to increase your inquiries every month. I began teaching privately 12 years ago. A referral-generating summer piano camp can do that as well, but it has the added benefit of generating word of mouth for your studio. Jul 23, 2016 - Why you should be concentrating on public awareness when it comes to marketing your piano studio. Depending on where you live and the laws for your state, you may need specific information before registering your piano business. About the Author. You can outline these in an itemized list, or just charge a general fee that you can then assign as needed. For example, if the piano lesson were 30 minutes long, you would teach for 28 of those minutes. The Studio Pyramid Structure looks like this: 3. The website is the best way to promote your piano studio, so it’s important that you hire a web developer to make sure everything looks great and functions correctly. Carol Matz Piano. Product/Service. Most piano studios will charge less money if lessons are purchased as a prepaid package. View original . is 3 years 18 hours old. Watch these problems MAGICALLY disappear when you attract families that have bought into, I send educational emails and studio growth content directly to your inbox…, many students and parents did not prioritize home practice, I was at the mercy of “word of mouth”… I would go months without finding a new student, parents would complain about tuition or haggle over the price of lessons, I wasn’t able to teach to my full potential – very few students made it to higher levels of achievement, How your Web site, Facebook page, and other promotional materials are sending the wrong message and even repelling good students – and what you can do to change that, My exact word-for-word email and telephone scripts that persuade families to come in for a first lesson, The Facebook attraction strategy that I used to grow my private studio to 90 students (including the strategy I used to sign up 38 students in 12 weeks), 14 free or “almost free” ways to use social media to get your studio in front of 1000’s of moms in less than a day, The #1 instructional goal that every teacher should have to keep students happy and smiling at the piano (do this, and you will keep good students for a long time), A 3-step process for raising your rates without inciting a revolt with your student’s parents (and the “light” version of that advice if you are nervous about losing too many students), My #1 piece of advice for creating an enviable reputation (I was making 3x per hour than any other teacher in my area after putting this in place). If so, then a “to do list” a mile long is probably taped to your fridge. The other way to promote your piano studio is by registering with local and national music organizations. Remember, buying a new piano is not necessary, so a quality used instrument will suffice. Music Educator Resources. Are you heading out on a Vacation this summer? Piano teachers try all sorts of things to grow their studios; they ask for referrals (this can be awkward for some), they advertise in newspapers or website directories (this is becoming less effective by the day), and they give away free lessons (this works… really well, if done correctly). When functioning correctly, piano studios can be a main source of income. For piano teachers thinking about teaching group classes, you’ll need enough pianos to accommodate everyone. When students pay on a per lesson basis, a lot of the income is determined by their attendance. In the past, such documents were time-consuming and expensive to produce. You have to build a standard of character, work ethic, and results at your piano studio. The benefit is that the teacher has this money to operate their studio with, and can save any unused lessons. ), you will get all of the powerful information that I’ve shared privately with teachers, including: When you sign up below, I will send you the very first “goodie”… a 52-page guide (with lots of pictures and how-to’s) that shows you how to build value with your current families and find new students using Facebook. The same can be said for parents who may want to sit in during a lesson to watch (not recommended). Even making the first lesson free of charge is a way to compete with others. These systems allow you to schedule students lessons, extend them, offer refunds, process payments and much more. Many piano studios will offer a free group class once a month and open it up to the public. 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